BRANDING Services- Lets Us Define Your Brand

The Billionova Agency will make your brand stronger. We can help you come up with your brand’s Brand Positioning, Big Idea and Brand Concept. We also can help create Brand Plans that everyone in your organization can follow and helps to focus your Marketing Execution.

  1. What is the core strength your brand can win on?

  2. How important is the decision and how involved are consumers?

  3. What is your current competitive position?

  4. How tightly connected is your Consumer to your brand?

  5. What is the current business situation your brand faces?

 

How to define your brand

 

Defining your brand positioning statement, to help decide who the brand will serve and what the brand will stand for.

These are the consumer target, marketplace definition, consumer benefit and support points.

  1. Who is your consumer target? What slice of the population is the most motivated by what your brand offers? Do not just think about whom you want, but rather who wants your brand.

  2. Where will you play? What is the competitive set that defines the space in the market your brand competes in? Positioning is always relative to whom you compete against. For instance, a brand is never fast, it is faster than everyone else.

  3. Where will you win? What is the main consumer benefit promise you will make to the consumer target, that will make your brand stand out as interesting, simple, unique, motivating and own-able? Do not talk about what you do (features). Talk about what the consumer gets (functional benefits), and how the brand makes them feel (emotional benefits).

  4. Why should they believe us? Understand what support points and features are needed to back up the main promise. These support points should close any potential doubts, questions or concerns the consumer has after hearing the main promise.

BRANDING

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